Two Adverts – Isolated Talk

I was asked by the team at Gasp to provide a talk to be included in their wonderful Isolated talks initiative.

The concept is simple. The great and the good of marketing and advertising (and me) share their ideas. And by doing so raise money for The Samaritans. They have already had 100 contributions including the likes of Rory Sutherland, Rosie and Faris Yakob, Dave Trott, Vikki Ross, Jane Evans, Rania and Trevor Robinson OBE, Mark Denton, Amy Kean, Dave Dye, Nicole Yershon, Rob Schwartz, and JP Castlin.

Well, here’s my talk. Its just gone live. Its called Two Adverts and doing exactly what it says on the tin, I talk (read, ramble) on about my two all-time favourite ads.

Please watch, share and don’t forget to donate to the Samaritans, as even a fiver can save a life.

A list of beers I enjoyed in 2012

According to Untappd I’ve drunk 105 unique beers over the last 12 months and I would say on the most part they have been pretty good.

Here are my highlights:

  • G’Day Mate by Mikkeller.
  • Citra by Oakham Ales
  • Raid Beer by TO OI
  • Hot Rod Habanero by Mikkeller
  • Kashmir by Acorn Brewery
  • Dr Rudi by Arbor Ales
  • Smoked Black IPA by Tiny Rebel Brewing Co
  • Brewed Amakening by Cromarty Brewing Co
  • Kill Your Darlings by Thornbridge
  • Single Hop Sorachi Ace IPA by Mikkeller
  • Dalston Black IPA by Brodies
  • Milk Chocolate Stout by Dark Star

Mikkeller’s G’Day Mate was undoubtedly the best beer I had last year. An explosion of galaxy hops which literally refreshed the parts other beers couldn’t reach.

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Giving a little back, social style

Following on from my previous post about the desire for followers versus a desire to help, well, here is the ultimate helping tool, Cofacio.

Calling itself a help engine it is a more ‘concious’ version of say yahoo answers. You simply join Cofacio, either post a question, or search for a topic that you feel you can provide an answer for, it could be films, wine or skateboards. Every time you post a question or an answer, you earn points. You can then donate those points to a cause, which in turn is supported by the sponsors.

I’ve had a quick play around with it. I’ve not posted any questions yet but I have answered a few. Personally, I think it is one to watch.

My day to day tools and apps


I thought I would share both the online and offline tools I use that help me keep connected, informed and help make the day-to-day online experience just that little bit easier

General admin

Gmail – my email platform of choice

Google Reader – my daily news hit

Google Calendar – keeping track of everything

Social Media

LinkedIn – For connecting with people I have worked with, and probably my main social platform. At the moment it’s getting big props for its job board.

Twitter – I’m not great at it but I am trying. Essentially, I am using it as a news feed, and as a search engine.

Facebook – For connecting with people I know and see outside of an office life

Friendfeed – I don’t use it often enough

Delicious – I have found new love for this

Adium – Not really been using IM since being made redundant. However, Adium is the best IM app for the Mac.

WordPress – my blogging software. It was simple to set up; That’s why I used it.


flickr – Huge fan of this site for many years. I don’t use to host snapshots, rather this is where I put my “one day I will be able take this more seriously’ shots.

Lightroom – My photo editing software of choice. I don’t really need Photoshop, I need a simple photo centric workflow

Music – been using the site for years. Don’t really maximise my profile, but it continues to scrobble my itunes content.

emusic – This is where I buy my drm free digital music, though amazon and 7 digital should get a shout for being competitive.