Two Adverts – Isolated Talk

I was asked by the team at Gasp to provide a talk to be included in their wonderful Isolated talks initiative.

The concept is simple. The great and the good of marketing and advertising (and me) share their ideas. And by doing so raise money for The Samaritans. They have already had 100 contributions including the likes of Rory Sutherland, Rosie and Faris Yakob, Dave Trott, Vikki Ross, Jane Evans, Rania and Trevor Robinson OBE, Mark Denton, Amy Kean, Dave Dye, Nicole Yershon, Rob Schwartz, and JP Castlin.

Well, here’s my talk. Its just gone live. Its called Two Adverts and doing exactly what it says on the tin, I talk (read, ramble) on about my two all-time favourite ads.

Please watch, share and don’t forget to donate to the Samaritans, as even a fiver can save a life.

A list of beers I enjoyed in 2012

According to Untappd I’ve drunk 105 unique beers over the last 12 months and I would say on the most part they have been pretty good.

Here are my highlights:

  • G’Day Mate by Mikkeller.
  • Citra by Oakham Ales
  • Raid Beer by TO OI
  • Hot Rod Habanero by Mikkeller
  • Kashmir by Acorn Brewery
  • Dr Rudi by Arbor Ales
  • Smoked Black IPA by Tiny Rebel Brewing Co
  • Brewed Amakening by Cromarty Brewing Co
  • Kill Your Darlings by Thornbridge
  • Single Hop Sorachi Ace IPA by Mikkeller
  • Dalston Black IPA by Brodies
  • Milk Chocolate Stout by Dark Star

Mikkeller’s G’Day Mate was undoubtedly the best beer I had last year. An explosion of galaxy hops which literally refreshed the parts other beers couldn’t reach.

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Giving a little back, social style

Following on from my previous post about the desire for followers versus a desire to help, well, here is the ultimate helping tool, Cofacio.

Calling itself a help engine it is a more ‘concious’ version of say yahoo answers. You simply join Cofacio, either post a question, or search for a topic that you feel you can provide an answer for, it could be films, wine or skateboards. Every time you post a question or an answer, you earn points. You can then donate those points to a cause, which in turn is supported by the sponsors.

I’ve had a quick play around with it. I’ve not posted any questions yet but I have answered a few. Personally, I think it is one to watch.