I fell into B2B marketing. It was the Video Game Retailer or the B2B ISP. The video game retailer went bust 3 months later. Was I lucky? Perhaps. Did I achieve what I set out to do when I graduated? Yes and No. Yes, I got my first marketing job, proper. No, in so much as I didn’t set out to get in to B2B marketing. Marketing, yes. B2C, almost certainly. B2B marketing, unlikely.
I was reading an article the other day about how to stand out in business and in your workplace, a kind of manifesto on being remarkable. One of the many suggested ways was to not reference TED talks. The justification was that anyone can do it, it’s not clever and in many ways it’s myopic. I didn’t agree with much of the article but that comment stuck. Primarily because I wholeheartedly disagreed with it.
It got me thinking about TED. It’s a much discussed topic. It’s also one of the ultimate pieces of content marketing. And let’s face it, despite what that blog post said, it’s a great way of finding common ground with people you know and don’t know as it did with me when meeting new colleagues at the end of last year. There was an immediate common ground and in a way a common goal. We want to learn more, know more, investigate more, sate our curious minds. Ideas Worth Spreading as it says on the tin.
There are around 2000 of these talks. I’ve not watched all of them (obviously), however, those that I’ve listed below are the ones that immediately came to mind. And are the ones that I’ve often shared.
Ken Robinson – Are schools killing creativity?
I first watched this many years ago, and I suspect it was probably the first TED talk I watched and the first time I became aware of TED. Since then I’ve become a Governor at a local school, and I’ve revisited this talk several times. However, the message isn’t just about the education system, it also applies to parenting and to business: Are the systems we have in place the most appropriate for nurturing creativity in the modern world?
Jason Fried – Why work doesn’t happen at work.
I mentioned this talk in a previous post and with good reason. Jason talks a lot of sense.
Rodney Mullen – Pop an ollie and innovate
Rodney Mullen is one of my sporting heroes. Skateboarding was my first real passion. As an 8 year old in a leafy English commuter town, skate videos (yep, VHS) from the States where our escape and inspiration. Rodney talks about creating content through context. Essentially, there’s an obstacle, what can I do with this board to overcome or make the most of the situation. Test, fail, learn and adapt.
Photo Credit: Gisela Giardino via flickr