B2B Barometer 2014 – key takeaways.

Having worked in B2B for the last 16 years, I’m proud that B2B marketing is growing in reputation. From the the work being done by CBRE (architecture) on instagram to the more widely recognised output from SaaS vendors such as Adobe and Marketo there has been a seismic shift in creativity and investment in B2B marketing. So it was with interest that I read the … Continue reading B2B Barometer 2014 – key takeaways.