Marketing

Three Presentations for the Modern B2B Marketer

Let’s say you woke up from a very heavy 12 month slumber. And, I dunno, the first thing you wanted to do was find out the direction modern B2B marketing is headed. Here are 3 presentations that I think give you a good grounding whilst you sip your first coffee.

#1: A mantra for producing great content as much as it’s a call to arms for the preventation of crap content. @velocitytweets
#2: A great insight into how tracking behaviour can help you develop micro segmentation or segments of one.@jwatton
#3: A great reminder that customer experience in 2013 is as much about what happens before the purchase as it as after the purchase. @maxymiser

 

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