Marketing, Things I love, Work life

Six newsletters that won’t see me hitting unsubscribe.

I recently culled a load of newsletters. Usual criteria applied: unread, unopened, boring. Some of which I hadn’t even subscribed to. (One was from a company who I had recently applied for a role. Anyhoop, despite several attempts to follow up the application, I didn’t hear from them. Then I did hear from them. They had subscribed me to their newsletter. Which was nice.)

Unsubscribe Graffiti

I digress. I typically don’t subscribe to pure b2b marketing newsletters, simply because I use twitter to find good articles, or rather, because I manage my following and lists pretty well the articles find me. So the list below is a mix of this and that. Nevertheless, I hope you find the same level of inspiration in them that I do.

1. Battenhall. A generalist yet solid and consistently good range of insights into social and comms. If you subscribe you can expect to get ad-hoc updates throughout the week and a monthly roundup. Such as this.

2. Longform. They have perfectly judged the length of it’s content and the time of delivery. So unsurprisingly it pops into my inbox on a Saturday afternoon (Morning if you’re in the US). This means I have time to read it. That said I typically save them to Instapaper which in turn pings them to my Kindle. It’s also my current favourite site.

3. In over your head. First thing I should say is that it isn’t a newsletter. In fact it’s the only blog to which I subscribe outside of my greader/feedly. Why? Because of this post, one of my favourite posts of all time. That aside, I’m a big fan of Julien’s no-nonsense approach to writing.

4. SEOMoz. Perhaps an obvious one. Nevertheless, they have nailed it.  Their monthly Top 10 is absolute gold. They balance their own content with curated content really well. In a nutshell, the best 10 articles on Inbound marketing, design, UX, customer experience.

5. 37 Signals.  Called ‘Incoming Transmission’ it covers topics such as business, web and design. Again they balance their own content and curated content really well so you’re as likely to read something by one of their designers on UX as your are about what happens to a face cloth in space.

6. Brain Pickings. I’ve only been subscribing a little while but blimey there is some fascinating stuff in there. Pure Inspiration. Such as this. I don’t always read it week to week but it’s one of those newsletters that if I unsubscribed I’d probably forget it existed and that wouldn’t be a good thing.

Which newsletters do you refuse to unsubscribe from?

Photo Credit: incurable_hippie via Compfight cc

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Things I love

Things I loved in April 2013

1. HHhH by Laurent Binet The story of Operation Anthropoid, the mission to kill Reinhard Heydrich. A quite incredible story told in a very uncoventional manner. Part historical and part autobiographical.

2. How to build a community for your business by @seomoz

3. Dieter Rams: Ten principles for good design by Vitsoe

4. How we do our email marketing at MailChimp by MailChimp

5. How do you find time for social media by @michaelbrenner

6. Why messing up might make you a better manager by @SEOChicks

7. Rainy Mood. Write to it, read to it, code to it. The most perfect ambient soundtrack.

8. A blast from my childhood. I spent most weekends at Farnborough skate ramp in varying degrees of success and painful failure progress. Finding this video brought it all back.

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Marketing

Three Presentations for the Modern B2B Marketer

Let’s say you woke up from a very heavy 12 month slumber. And, I dunno, the first thing you wanted to do was find out the direction modern B2B marketing is headed. Here are 3 presentations that I think give you a good grounding whilst you sip your first coffee.

#1: A mantra for producing great content as much as it’s a call to arms for the preventation of crap content. @velocitytweets
#2: A great insight into how tracking behaviour can help you develop micro segmentation or segments of one.@jwatton
#3: A great reminder that customer experience in 2013 is as much about what happens before the purchase as it as after the purchase. @maxymiser

 

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