An annoyingly simply idea: compile the 100 most watched YouTube clips together, paste over your new single and create a new YouTube video that has generated over 2.5m views.
Now if they converted that into single sales/downloads, they’d sell more than the combined total of the biggest selling UK singles from the past three years:
2006: Gnarls Barkley – Crazy 820k
2007: Leona Lewis – Bleeding Love 788k
2008: Alexandra Burke – Hallelujah 888k
This is excellent marketing, no denying, however is the product better than the promotion? Does it matter?