Marketing

Nice Viral for Canal+

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The alternative way to watch YouTube

Simply paste your selected YouTube video into www.yooouuutuuube.com and you get this pretty neat Lomo-effect output. I found this at Ian Tait’s CrackUnit blog, where he applied it to 80’s pop vids.

I’ve applied it to Intergalactic by The Beastie Boys, for no other reason than the colour themes are pretty clear. The screenshots were taken and edited using LittleSnapper.

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Finding your inspirational Code

Another excellent post by Chris Brogan on finding your inspirational code.

Off the top of my head:

Henri-Cartier Bresson; Don McCullin; my old English teacher, Mr Griffiths; The British & Irish Lions 1997, Bradley Wiggins; The Terrence Higgins Trust; Malcolm Gladwell; Michael Chabon; F.Scott Fitzgerald; Weegee: Rut Blees Luxembourg; Wes Anderson

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Marketing

How not to kill talent and creativity

Following an article in this months excellent Wired Magazine, I visited the TED website to browse through their archive of talks. (Delegates pay $4500 to go, and we get the talks for gratis – lovely model – read more here).

One such talk was by Sir Ken Robinson on Schools Kill Creativity.

“Face the fear of being wrong.” Originality is born from mistakes, and if you can’t accept failure, don’t expect originality. This reminded me of Paul Arden talking about creativity: “If you don’t share your ideas, how will you ever find new ones.”

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Marketing

Hadouken & Youtube

An annoyingly simply idea: compile the 100 most watched YouTube clips together, paste over your new single and create a new YouTube video that has generated over 2.5m views.

Now if they converted that into single sales/downloads, they’d sell more than the combined total of the biggest selling UK singles from the past three years:

2006: Gnarls Barkley – Crazy 820k

2007: Leona Lewis – Bleeding Love 788k

2008: Alexandra Burke – Hallelujah 888k

This is excellent marketing, no denying, however is the product better than the promotion? Does it matter?

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