Marketing, Work life

Leadership

I’ve just finished re-reading Les McKeown’s Lead. It is an area I’ve been reading into lately for a number of reasons. Primarily, it was to get a clearer understanding of what leadership really is. It’s a term that gets thrown around, seemingly at will.

Les defines leadership as

” helping any group of two or more people achieve their common goals”

So it’s really about people adding value rather than knowing more than anyone else. It’s certainly not defined by rank or seniority.

This means that there will be leaders scattered throughout any organisation.  They won’t have a fancy title or perhaps even see themselves as leaders. These are people who will do something differently, take on a new challenge, experiment and test. They will quietly deliver projects and actions that help their colleagues, their departments, and their companies achieve their common goals.

In whatever shape or form these actions are, they will undoubtedly take several other members of the organisation with them. And when these individuals act and behave as leaders it will become a natural step rather than a conscious decision to follow.

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Marketing

B2B Marketing Awards 2016

Pleased to have been a judge for this year’s B2B Marketing Awards. Once again I’m astounded by the quality of all the entries. The creativity and the results continue to demonstrate, to me at least, the B2B marketing is in rude health.

Best of luck to all the companies and individuals nominated.

 

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Craft Beer, Design, Marketing, Things I love

Storytelling in 3 videos

I’ve been thinking about storytelling lately. More specifically, I’ve been thinking about how the company I work for might be able to better tell stories.

So I started researching into how other industries and brands tell their stories. The following three videos are all ones I’ve found this week. Each with very different narratives but each one contains the key elements of a great story: a setting, a plot, a conflict and a resolution.

The Contenders

I’ve talked about Dicks Sporting Goods before.

Drink Better Beer – Matt Lane

This is a fantastic story about how BeerBods came to be. Very funny, very honest.

A film about Vitra

I recently treated myself to an Eames DSW chair for my home office. I love the mixture of history, ethos and tone in this video. I now feel part fo the club. Not part of the furniture, that wouldn’t be very Vitra I don’t think.

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Uncategorized

7 of my favourite Podcasts.

In 2015, I’ve really up my consumption of Podcasts. I’ve been listening to Podcasts since about 2005, however it’s only in the last 12 months that I’ve really opened up to the wide variety. There are some that I listen to once or twice then unsubscribe and there are some that I religiously consume and there are those that I save for specific activities such as running.

 

Listed below are the ones I’ve really enjoyed in 2015.

 

If I recall this was the first podcast I ever subscribed too and have been a huge fan ever since. The Beebs flagship film programme, its the benchmark for great podcasting. I save it for the long weekend runs. Oh, and hello to Jason Isaacs.

 

I’ve been a huge fan of Adam and Joe for a very long time and the podcast of their 6music show still gets a fair bit of airtime in our house. It was therefore only natural that I’d immediately take a liking to Adam’s self-styled ‘Chatramble’. The latest edition with Louis Theroux is one of the funniest podcasts I’ve heard this year.

 

One of the longer podcasts I listen too, with most posting over two hours, Tim Ferris does an excellent job of diving into the interviewee. What I like about them is that they are all very relaxed and he’s clearly got an excellent understanding of the interview technique. He just let’s it flow.

 

I should listen to this more often and another one that I save for long runs. The recent episode ‘Status Update’ is a fascinating insight into how we perceive our own status.

 

I’m a relative newcomer to Answer Me This. The public submit questions, the hosts answer it. A very simple premise, excellent entertainment.

 

At 20 minutes long this fills the time it takes for me to walk from London Bridge to my office. It offers a really quick insight into whats happening in marketing each week. I just wish they would change their title music.

 

I’ve been looking for a decent rugby podcast for ages and was recommended this one during this year’s rugby world cup. It doesn’t take itself too seriously which is where I think other rugby podcasts let themselves down.

 

By and large, I’ll listen to each of the above every week, the list below are the ones I dip in and out of but should probably listen to more often:

 

 

Are there any podcasts not featured here that you think I should be listening to in 2016?

 

Photo Credit: Rusty Sheriff via Compfight cc

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Things I loved in September 2015

A couple of things I found and loved in September 2015:

Articles

A Short lesson in Perspective by Linds Redding: If you only pay attention to one thing in this post then make it this one.

Let Me Work, Please: A Case for Fewer & More Productive Meetings

Evolving the Google identity

25 ways to ask your kids so how was school today without asking them so how was school today

The selling of the Krays: how two mediocre criminals created their own legends

Podcasts

The Adam Buxton Podcast

Music

Houndstooth – No News from Home

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Work life

I passed the Google Analytics IQ Test

At the start of the year I set myself the goal of improving my understanding and working knowledge of google analytics and I specifically set the goal of passing the Google Analytics IQ (GAIQ) exam by the close of April 2015.

This was in part due to a growing reliance on the platform for monitoring and reporting as part of the day to day responsibilities of the team. It was also in response to me recognising that I didn’t know the platform as well as I needed to. Furthermore, it is also something I want my team to undertake as part of their career development, so I was happy to be the guinea pig.

So whilst I didn’t pass it before April, I did pass it.

Google Analytics IQ Certificate

Google Analytics IQ (GAIQ) Certificate

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