Likeminds: the good the bad and the ugly
The Likeminds 2010 event has been somewhat of a phenomonen, and quite rightly too. Here is a list of all that has been written about it so far, compiled by the Likeminds team.
I’ve not managed to read of all of them yet, however, James Whatley’s post from an attendee’s perspective and Jo Porrit’s from a virtual perspective are worth reading. Lots of good content here.
And thus it appears that the Likeminds output is a gift that keeps on giving.
The newspaper club
Photo by STML (via flickr)
The newspaper club is a simple idea. You combine digital and analogue, exploiting the demand for the former with the nostalgia of the latter.
It has been set up by Russell Davies and Ben Terret at RIG. It became apparant that they where bookmarking good content from blogs, but never actually going back to read it. So, to cut a long story short they bought a newspaper press and printed a newspaper containing this very content. They have since produced papers for the BBC and last.fm, amongst others.
I think that this is such a brilliant idea. I have the same issue as the guys at RIG. I bookmark lots of content but never get round to reading it all. I have started to use Readitlater, which has helped, but I am very much a print reader. I wonder if they could offer a personal service, whereby you save all your bookmarks to your newspaper club account, and each month you get sent your own newspaper: ‘The Fraser Herald’….it might work.
A new adventure awaits……
via Flickr: geishaboy500
After an eventful 2009, which saw me end my time with Easynet and become another ‘Global Recession’ statistic, I am pretty chuffed to say that a new challenge awaits me today, as I join Changefirst as their new marketing manager.
Changefirst provide change management solutions for the likes of Nokia, Zurich and Virgin Media, and I am very excited to be joining them and getting involved with the many and varied projects that lie ahead. The next couple of weeks will be spent getting to know them, their accounts and strategies, as well as their core methodology for change management. I cannot wait, I am really looking forward to getting my hands dirty again.
Of course, there will be more updates on the adventure as it unfolds.
Seth Godin: What Matters Now – Free ebook
Just finished reading the new (and free) offering from Seth Godin. It’s an ebook on what some of the big thinkers are thinking today. It features the likes of Seth, himself, Guy Kawasaki, Tom Peters and Hugh Macleod, sharing their ideas on actions, plans and opportunities. Download it here, or visit Seth’s blog for more info.
“I don’t work all day, I play”
A lovely and charming little video via Chow.com about Galco’s, one man and his obsession with soda pop, kicking it to Pepsi and the impact of choice on buying decisions.
How not to kill talent and creativity
Following an article in this months excellent Wired Magazine, I visited the TED website to browse through their archive of talks. (Delegates pay $4500 to go, and we get the talks for gratis – lovely model – read more here).
One such talk was by Sir Ken Robinson on Schools Kill Creativity.
“Face the fear of being wrong.” Originality is born from mistakes, and if you can’t accept failure, don’t expect originality. This reminded me of Paul Arden talking about creativity: “If you don’t share your ideas, how will you ever find new ones.”
Hadouken & Youtube
An annoyingly simply idea: compile the 100 most watched YouTube clips together, paste over your new single and create a new YouTube video that has generated over 2.5m views.
Now if they converted that into single sales/downloads, they’d sell more than the combined total of the biggest selling UK singles from the past three years:
2006: Gnarls Barkley – Crazy 820k
2007: Leona Lewis – Bleeding Love 788k
2008: Alexandra Burke – Hallelujah 888k
This is excellent marketing, no denying, however is the product better than the promotion? Does it matter?
Go to Dixons and Buy It – honesty campaign
Love the brazen honesty and downright cheek of the new Dixons campiagn, created by M&C Saatchi. Out and out digs at John Lewis, Selfridges and Harrods.
Interesting?
Photo by Graeme Fraser via Flickr
Spotted this agenda for Interesting over at Russell Davies. I’d go. I guess I just admire the brazen openness and fun of it all. I have endured, and that is the right word, too many ‘company events’ where the content is, whilst not without purpose, formulaic.
Imagine what could be achieved by giving staff the opportunity to talk about what inspires and drives them, what makes them tick. At the very least you have an internal community discussing, referring and acknowledging. Five minutes would be enough….
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